We Heart It Community Spotlight: Brandy Saldana

We Heart It - Will Bake For Shoes

The name of her blog says it all: Will Bake for Shoes. Hearter Brandy Saldana has taken her love of footwear and cupcakes to the next level by turning her obsessions into an online space that’s both beautiful and mouth-watering to look at. Check out our Q&A with the baking blogger below to find out where she gets her inspiration.

First of all, love the name of your blog, Will Bake for Shoes — so creative and fun! How did you come up with that?

Thank you! My blog’s name “Will Bake for Shoes” came about before the end of my first year of blogging because I started sharing a lot of my cupcake creations on the blog and wanted to incorporate my interests of baking and clothes in one place. The title comes from a cup I labeled “Will Bake for Shoes” that I placed next to cupcakes I brought in to work as a joke that donations would go towards a pair of new Manolo Blahniks. I did eventually buy the shoes, but did not sell nearly enough cupcakes for them!

Your photos are amazing and don’t have that “re-touched” feel that many bloggers seem to favor. How did you become such a skilled photographer and what type of camera do you use? Is there any editing software or apps you prefer?

My boyfriend will be happy to hear that. His name is Armando and is the one that actually takes a majority of my outfit shots now. When I started my blog, I took most of my photos on a tripod with a timer or asked family or friends to take my photos until he moved in with me. I do take photos for my blog every now and then using my Canon T2i Rebel while he likes to switch between my camera and his Canon 7D. He taught me everything I know about photography and I like being able to take photos under manual mode and be able to adjust the settings so I can get the picture I want without needing to edit it later.

The only editing I have been doing on photos is reducing their quality through a script in Photoshop so they can load faster on my site. That was also created by Armando. Other than that, I prefer to just leave the photos as they are.

Brandy Saldana - We Heart It

What do you think is the most rewarding part of blogging and promoting yourself via social media? What keeps you motivated?

The people and friends I have made have been the most rewarding part of blogging. Blogging is not just something you do on your own – it requires some networking and community. I love that I have met like-minded who love fashion, are passionate enough to write about it and are not afraid to put themselves out there. I am always happy to see when others love something I share or post – and the support I receive from the blogger community is really sweet.

I stay motivated thanks to the people I have surrounded myself with who are also dedicated to their blogs, but also from the support from my family and Armando. I truly love to blog and it I want to keep doing it as long as I can. I am proud of what has been posted so far on Will Bake for Shoes and look forward to keeping it up so I can look back on how my style has evolved.

Do you have a favorite user on We Heart It to follow? What types of images does he or she post?

I enjoy following Manners and Moxie (Manners and Moxie) and Adiel (Triplyksis) heart. Manners and Moxie hearts beautiful fashion photography and travel destinations. Adiel does a fantastic job collecting nail art inspiration and the fashion photography she hearts is also really inspiring.

What’s the first image you hearted? What was the most recent? Any fun stories behind these?

I cannot remember my first We Heart It image I hearted, but I do know it happened when I was on a bus in Japan. It was late and I had Wi-Fi on the bus, and I had joined before I boarded my plane. I was addicted during my entire vacation, and spent most of my nights on the app. Lately I have been interested in hearing images of inspirational women on my collection Inspiring Women. I recently attended the LUNAFEST film festival and was inspired by the stories about women made by female filmmakers.

What’s a fun and easy DIY or baking project someone with a free weekend might want to tackle? Feel free to link to a Heart on your canvas or back to your own blog!

I think an easy baking project anyone can do is making beachy Hawaiian theme cupcakes. Fall has begun, so I think it would be a great idea to say Aloha to Summer with these easy to make cupcakes. All you need aside from cupcake liners, cake mix and frosting are tropical umbrellas, cocoa powder, and crushed graham crackers. I use a Wilton 1D tip to make swirls of frosting on my cupcakes, but a gallon ziplock bag with a snip at the edge of a corner can also get the job done.

Finally, what is your favorite thing about We Heart It?

I love being able to Heart things that I can use as inspiration later for an outfit or for cupcake decorating. It is also helpful that I don’t have to explain why I like something, I just do. I have really enjoyed the Inspirations feature lately – it narrows down to the things I am interested in seeing, letting me Heart more than I would just on my feed. I am excited to see what else We Heart It comes up with and look forward to sharing more images from my site with other hearters.

So, are you a hearter with a cool story to tell? Let us know and you could be considered for our next feature.

Sparkle in So Cal with Hollister


Is sparkle a color?

Maybe not, but it should be. That’s why we’ve teamed up with our friends at Hollister to ensure your wardrobe is shimmeringly fabulous this fall. And the best part? They’re giving away a $500 Hollister gift card to jumpstart the process!

Get going and enter for a chance to win with just three easy steps:

  1. Follow Hollister on We Heart It
  2. Create a collection inspired by all things sparkly, title it “Sparkle in So Cal” and tag each image “Sparkle in So Cal Contest”
  3. Heart at least 3 images from Hollister’s collection “Sparkle in So Cal” to get going

Looking for some inspiration? Check out our collection!

PS — don’t forget to check out the official contest rules for full details and eligibility.

Happy hearting!

We Heart It Community Spotlight: Salli Mandel

We Heart It - Style By Salli

While covering New York Fashion Week last month, we spotted a photographer outside Lincoln Center, snapping street style pics right alongside the pros. Obviously we just had to stop her–and were shocked to find out style blogger Salli Mandel of Style by Salli is only 15!

If you’ve ever wondered how to go from casual consumer to fashion blogger extraordinaire, read on — she’s got tons of tips for appropriate school shopping, getting creative with clothes and how she plans to turn her love of fashion into a career.



Hey Salli — thanks for chatting with us! Let’s start with the basics: what’s your favorite part of picking out your outfit and getting dressed in the morning?

I actually pick out my outfit the night before, or have an idea as to what I want to wear. Maybe I want to highlight a certain jacket, shoes or accessory. I love experimenting and trying new things [and] I’ve tried a ton of different styles. I usually pick out one item I know I want to wear, and then build around it accordingly. It’ so much fun to see what I can come up with, especially when I layer things, crop things, or sort of make items “different” so that I can get a ton of looks out of one item.

We know you write a lot about your favorite budget fashion websites — what the items you couldn’t live without, if you could only pick five?

My top 5 fashion favorites at the moment are:

  1. My black sandals from ASOS (that were only $13!). They go with everything (no exaggeration) and are super easy to walk around in all day.
  2. My black Céline nano. It’s important to have a basic bag. I invested in mine so I could get one I knew wouldn’t go out of style and that I could keep using a ton.
  3. A vest. Whether it be the infamous J. Crew herringbone vest, that I luckily grabbed at a sale over the summer, or a cheaper Old Navy vest, I find myself layering vests into my Fall and Winter wardrobes a ton. They are really versatile, especially a good black or navy one, and can be worn in so many different ways.
  4. A t-shirt dress. On those days when I can barely get myself out of bed to go to school, I like to wear something casual that is easy to just hop into and go. I love Brandy Melville t-shirt dresses because they’re really soft and are the perfect length for school. Pop one on, slide into some cute sandals, tie a plaid around your waist, and you’re good-to-go.
  5. My J. Crew field jacket. I have one in green that was a total score from the J. Crew Factory store and I’m so happy I got it when I did! It’s the cutest jacket and is perfect for layering over a button down, shift dress, or even a crop top.

How did you decide to start a blog? Have you always been a creative person?

Ever since I was little, I’ve been really creative. When I discovered blogs, I decided it was the perfect thing for me because it was something that would make me really happy and also help me later in my life, applying to colleges and making connections in the fashion industry.

What do you like to do, besides blog, to be creative and experiment with different mediums?

The three major things in my life at the moment are blogging, horseback riding, and school. I have a horse so that takes up almost all the free time that isn’t devoted to school or blogging. I’m totally okay with it because I love it! I love hanging out with my friends and living in a city makes it that much easier.*

*(Salli lives in Washington DC)


You attended Fashion Week in NY this year — tell us about that! How did you get hooked up with such an amazing gig? Any advice for aspiring fashion bloggers?

Yes! I’m super passionate about my blog and I want it to go far (like every other blogger out there). It’s sort of a confusing story, but I was emailed by a photographer’s assistant just to say hello and that she saw my blog and wanted to introduce me to the photographer. Of course, I was excited and got to talking with her and they said that they had a spot on their team to come photograph street style at NYFW. She asked me some questions about what I would add to the team and what my strengths and weaknesses are, and not long after she said I would be a perfect fit! I was ecstatic and I knew it would be an incredible experience.

I really put myself out there with my blog and try to make as many connections as I can with other bloggers, businesses, and photographers. While going into the shows is amazing, it’s really hard to come by tickets and invites like I did. I got a ton of emails and comments on my blog and Instagram about “how I got in” and other questions after I announced the news. My advice is to really get yourself out there and take as many opportunities as you can. They’ll start coming more if you really get people’s attention.

I had planned, if I wasn’t invited into the shows at Fashion Week, to just go and take street style pictures outside the tent, just so I could experience it. I recommend doing that, especially if it isn’t a huge hassle to get to the city, because while the shows were an amazing experience, I met more people outside the tent while shooting street style than when I was inside. I met a ton of bloggers and other people who would approach me, or I would approach them, and we’d exchange cards. That was the most inspiring part of my trip because connections are a huge part of blogging and being in the fashion industry.

Who are you favorite people to follow on We Heart It and what types of images do you typically gravitate towards?

I’m actually a fairly recent user of We Heart It, but I’m already addicted. My Friday night? Spent scrolling and clicking on the site (#noshame). I love searching for style pictures that incorporate items that I already own, so I can discover more ways to style them! I especially love street style pictures because I find them the most inspiring. My absolute favorit eperson I’m following is Mauu_W (aka Fashion Police because the style pictures are so cute and I seriously could heart every single image.)

You’re only 15, but have you started thinking about a career yet? How important to you is being creative in the future?

I have a huge dreams for myself, which can sometimes be disappointing, but overall I think it makes me work harder to make them come true. I dream to be a fashion business owner, but I want my blog to always be a part of my life. I hope to study business in college and hopefully travel around a lot. I’m a traveling addict and Europe is my absolute favorite place on Earth. Like they say, you can take a girl out of Europe, but you can’t take Europe out of a girl! I always want to use my creative skills, so a job that doesn’t involve my creativity is probably not the job for me!

If you’ve got a style blog, link us to it in the comments, or drop a line for Salli. And of course, don’t forget to follow her on We Heart It!

Want to be featured too? Let us know!

AzJeanCo Fall Style Contest with JCPenney

AzJeanCo Fall Style Contest with JCPenney - We Heart It

With temperatures dropping and leaves changing color, we’ve got one thing on our mind: fall fashion. And, more specifically, new jeans!

That’s why we’ve joined forces with our friends at JCPenney to kickstart your fall shopping extravaganza–and what better way to do so than with a $100 JCPenney gift card?
It’s easy to get started–just follow these three easy steps!

  1. Follow JCPenney on We Heart It
  2. Create a collection highlighting your great Fall style, title it “AZJeanCo Fall Style” and tag each image “JCPenneyContest” (“Entry”)
  3. Heart at least 3 images from JCPenney’s collection “AZJeanCo Fall Style” to get going

Need inspiration? Check out our collection!

PS — don’t forget to check out the official contest rules for full details and eligibility.

Happy hearting!

See Us At The FAM Tour

The Fam Tour - We Heart It - 2014


Hang with We Heart It and The FAM next week? Or nah?

We Heart It and the social media trio Nash Grier, Hayes Grier and Carter Reynolds of The FAM Tour will be at Wizard World Nashville Comic Con this Saturday and Sunday — so if you’re in the area, make sure to stop by and say hi!

The details:
We Heart It and The FAM Tour
Wizard World Nashville Comic Con
Saturday and Sunday, September 27-28

There’s plenty to get excited about — expect meet-and-greets, autograph signings and photo opps with the people who inspire you, not to mention tons of amazing We Heart It swag.

Get your tickets and we’ll see you in Nashville!

6 Under-the-Radar Creative Jobs at NYFW


Photo courtesy of Meagan Morrison

Models and designers are just the tip of the fashion industry iceberg… here are some other creative opportunities for the fashion-enthused!

1. Fashion Illustrator 

Do you like markers more than people? Have you considered entering rehab over your sketchbook addiction? Do you sometimes wonder if your hand will permanently freeze into a pen-holding shape?

Fashion illustrators are hired by magazines, websites, brands and blogs to sketch everything from clothes to accessories. This fashion week, illustrator Meagan Morrison went from show to show quickly sketching looks and uploading them to her social media accounts and clients — her work has been featured by Marie Claire and Armani.


Perks: Direct access to editors and designers who may use your work in a story or campaign

2. Performer

One untapped music venue? Designer presentations.

Unlike in a traditional runway show with a soundtrack, many designers are opting for live music via an emerging artist, band or DJ. Kiki Rowe performed live at the SAUNDER presentation on a mini-stage, and DJ Samantha Ronson supported her sister (and super-cool designer) Charlotte Ronson at her presentation.

Singers, DJs, and musicians: if you’re trying to get exposure, research fashion events in your area and ask if you can audition to perform. Live music is so much cooler than a soundtrack.

Perks: Access to emerging designers, exposure to a highly creative community and perhaps a free outfit


3. Model Booker

If you find yourself constantly fan-girling over Cara Delevingne and Karlie Kloss, ask yourself: what if I could get paid to do that? And become besties with Car and Kar in the process?

Yes, it is true: there are people who make money staring at models and deciding which ones would best fit a designer’s show. They’re called model bookers, and they are a desperately-needed resource in any fashion capital.

Perks: Opportunity to attend fashion shows; make friends with models and designers; exposure to all types of beauty

4. Make-Up Artist/Hairstylist/Nail Artist

This one may seem obvious, but for anyone serious about getting experimental with make-up, nails and hair, working NYFW is a dream come true.

These beauty gurus are the literal trendsetters of the industry, dictating which lipstick colors, hair colors and nail trends are going to be IT in the next year — not to mention, all the gossip happens in the make-up chair!

Perks: Opportunity to collaborate with designers on looks; worldwide exposure; early access to new products


5. Street Style Photographer

Inside the tents at Lincoln Center, photographers need credentials to photograph the runway.

Outside, though? It’s fair game. And that’s where the real action takes place.

Anyone with a camera is welcome to hang outside the tents and snap pictures of all the fabulously decked-out We Heart It-celebs in-the-making.

Perks: Chance to practice your photography on willing models; unlimited content for your blog; possibility of selling photographs to major websites or magazines

6. Street Style Star

If you’ve ever dreamed of being noticed for your cray-cray bow collection or vintage sunglasses obsession, Lincoln Center during NYFW is the place for you.

Fashion-wise, the more original, the better. This is not the place to try to fit in, so leave your inhibitions at home. Wear your weirdest hat; match your bizarro socks with those vintage heels…and get ready to get noticed.

Perks: Opportunity to wear your most experimental outfit; possible worldwide attention as a trendsetter

Hearters, tell us in the comments section: what is your dream NYFW job?

We Heart Social Con Winners

Social Con - We Heart It

You came, you saw, you hearted! A few weeks ago we challenged you to create collections themed around Social Con and your favorite social media stars. Whether they’re YouTubers, Viners, or bonafide Hollywood icons, we enjoyed seeing who you’re inspired by. We took the top most viewed collections and our panel of judges evaluated them based on creativity and originality…

Congratulations to our three grand prize winners, who each won a We Heart It & Social Con prize pack including merchandise autographed by Cameron Dallas, Nash Grier, Hayes Grier, and Carter Reynolds!

Cam’s Girl

We Heart Social Con - Cam's Girl


We Heart Social Con - KFashion

Namara Epp

We Heart Social Con - Namara Epp

We’d also like to highlight a few honorable mentions who created some amazing collections as well:

Crazy Unicorn

We Heart Social Con - Crazy Unicorn


We Heart Social Con - Taly


We Heart Social Con - Melody


We Heart Social Con - Alice


We Heart Social Con - Petra


We Heart Social Con - Gitta

Thanks for participating in another collection challenge! Please stay tuned for what’s coming up next. And if you missed Social Con Chicago, be sure to follow We Heart It’s collection to see some of the action.

As always, please leave us a comment with your ideas for the next collection contest theme!