Sparkle in So Cal with Hollister


Is sparkle a color?

Maybe not, but it should be. That’s why we’ve teamed up with our friends at Hollister to ensure your wardrobe is shimmeringly fabulous this fall. And the best part? They’re giving away a $500 Hollister gift card to jumpstart the process!

Get going and enter for a chance to win with just three easy steps:

  1. Follow Hollister on We Heart It
  2. Create a collection inspired by all things sparkly, title it “Sparkle in So Cal” and tag each image “Sparkle in So Cal Contest”
  3. Heart at least 3 images from Hollister’s collection “Sparkle in So Cal” to get going

Looking for some inspiration? Check out our collection!

PS — don’t forget to check out the official contest rules for full details and eligibility.

Happy hearting!

AzJeanCo Fall Style Contest with JCPenney

AzJeanCo Fall Style Contest with JCPenney - We Heart It

With temperatures dropping and leaves changing color, we’ve got one thing on our mind: fall fashion. And, more specifically, new jeans!

That’s why we’ve joined forces with our friends at JCPenney to kickstart your fall shopping extravaganza–and what better way to do so than with a $100 JCPenney gift card?
It’s easy to get started–just follow these three easy steps!

  1. Follow JCPenney on We Heart It
  2. Create a collection highlighting your great Fall style, title it “AZJeanCo Fall Style” and tag each image “JCPenneyContest” (“Entry”)
  3. Heart at least 3 images from JCPenney’s collection “AZJeanCo Fall Style” to get going

Need inspiration? Check out our collection!

PS — don’t forget to check out the official contest rules for full details and eligibility.

Happy hearting!

We Heart Social Con Winners

Social Con - We Heart It

You came, you saw, you hearted! A few weeks ago we challenged you to create collections themed around Social Con and your favorite social media stars. Whether they’re YouTubers, Viners, or bonafide Hollywood icons, we enjoyed seeing who you’re inspired by. We took the top most viewed collections and our panel of judges evaluated them based on creativity and originality…

Congratulations to our three grand prize winners, who each won a We Heart It & Social Con prize pack including merchandise autographed by Cameron Dallas, Nash Grier, Hayes Grier, and Carter Reynolds!

Cam’s Girl

We Heart Social Con - Cam's Girl


We Heart Social Con - KFashion

Namara Epp

We Heart Social Con - Namara Epp

We’d also like to highlight a few honorable mentions who created some amazing collections as well:

Crazy Unicorn

We Heart Social Con - Crazy Unicorn


We Heart Social Con - Taly


We Heart Social Con - Melody


We Heart Social Con - Alice


We Heart Social Con - Petra


We Heart Social Con - Gitta

Thanks for participating in another collection challenge! Please stay tuned for what’s coming up next. And if you missed Social Con Chicago, be sure to follow We Heart It’s collection to see some of the action.

As always, please leave us a comment with your ideas for the next collection contest theme!

We Heart It x New York Fashion Week

New York Fashion Week - NYFW

Big news.

For the first time ever We Heart It is on the front lines (err…the front row?!) of New York Fashion Week. We’re going beyond traditional fashion coverage and highlighting the most innovative and edgy aspects of this action-packed seven days. Get ready for plenty of behind-the-scenes photos, street style, We Heart It repping at Lincoln Center and much, much more.

You can follow our exclusive coverage on our blog, and of course, Facebook, Twitter and Instagram. Don’t forget to follow some of these awesome collections listed below!

NYFW by We Heart It


NYFW by Molly from We Heart It

Molly Grid FW 1

NYFW by Chelsea from We Heart It

Chelsea's Grid

NYFW by Teen Vogue

Teen Vogue FW Grif

NYFW by Refinery29

Refinery29 - NYFW Collection - We Heart It

Snoopy and Belle in Fashion by Belle 



We are also curious what you’re hearting related to NYFW — creativity, expression, photography, and all — drop us a link to your collection in the comments section so we can re-heart your faves, and let us know what you’d love to see from New York!

New to Collections: Add a Description

We Heart It - Daily Inspiration - Collection Description

You’ve added your favorite images to collections, now tell the world what they’re about! When you edit your collections on our site, you now have the ability to add and edit a description.   Use a  word or two, a quote, or lyrics – whatever helps you express what’s in your collections. 

Here are a few examples of when you might want to use this:

We Heart It - Collection Descriptions


This feature is now available on Android and it will be coming to iOS very soon.

We Heart Social Con

Social Con + We Heart It

They sing, they dance, they make us laugh… online social personalities are the celebrities and entertainers of today. Social Con is the tour bringing together some of the most prolific social media stars of right now. We’ve actually teamed up with Social Con to bring you a first look at the event and a fun way to take part in all the action.

We want to know how these social media stars inspire you! Create a collection and enter to win a Social Con & We Heart It prize pack! Here’s how to participate in three simple steps:

  1. Create a collection called ”We Heart Social Con
  2. Add or re-heart images inspired by your favorite social media stars by August 24, 2014
  3. Enter your collection in this form to be entered to win

Please don’t forget to read the official contest rules for full eligibility and details. Our creative panel of judges will select winners from the most-viewed collections.

Share your collections on Facebook, Twitter, and Tumblr with the hashtag #SocialCon to chime in on the conversation, too.

Happy hearting!


Following Collections – now on our site!

Now you can customize your following feed with the option to follow collections on our website!

Look for the follow button on collections to add just that collection to your following feed.  Mad about coffee, dogs, colorful images, or music?  Make your following feed about just the content you love!

We Heart It - Following Collections

iOS users – stay tuned!  We’ll be rolling this out to you soon.